Client:
Redhead Leather AR
Project Summary
Red Head Leather is a maker of premium handmade leather goods rooted in tradition and craftsmanship. The goal was to build a brand identity and online platform that conveys the tactile quality and heritage of the products while enabling scalable digital commerce for new audiences..
- Client:Red Head Leather
- Industry:Artisan Leather Goods / E-Commerce
- Timeline:10 Weeks
- Deliverables:Brand Identity System, Logo Suite, Style Guide, Responsive Website, E-Commerce Setup, Photography Direction
- Tools Used:Adobe Illustrator, Photoshop, Figma, Shopify (or WordPress + WooCommerce)
The Challenge
Red Head Leather had mastered the art of leathercraft but lacked a cohesive visual identity and modern digital presence. The challenge was to translate the brand’s handcrafted legacy into a visual and digital language that would resonate with both traditional buyers and design-conscious consumers.
The Approach
The process began with brand discovery, uncovering the values, processes, and materials that make Red Head Leather unique. From there, we built a brand and web experience that fused heritage craftsmanship with contemporary design and usability.
Brand Identity
- Logo: A refined mark inspired by the folds and stitching of leather, paired with a timeless wordmark.
- Color Palette: Deep cognac, saddle-tan, charcoal grey, and nickel metallic accents — echoing natural leather tones and hardware.
- Typography:Elegant serif fonts for heritage, combined with clean sans-serifs for digital readability.
- Imagery:Close-up shots of leather grain, process photography, and atmospheric product visuals emphasizing tactile quality.
Web Design & Development
- Platform:Built on a scalable eCommerce system (Shopify or WordPress) with storytelling capabilities.
- Layout:Featured products → Craft story → Shop and commission inquiry.
- UX/UI: Mobile-first design emphasizing easy navigation, immersive visuals, and smooth path from exploration to purchase.
- Content:Crafted copy focusing on the handmade process, materials, and custom options available to customers.
Digital Strategy
- SEO foundations for artisan and handmade leather keywords.
- Social media templates and photography guidelines to ensure consistent visual storytelling.
- Asset library and brand documentation to support future campaigns and product launches.
The Outcome
TThe final brand and website now reflect the same level of craftsmanship, authenticity, and timelessness as the products themselves. The result is a strong, recognizable identity supported by an intuitive eCommerce platform and cohesive storytelling across all channels.
- Unified visual identity applied across packaging, digital, and social platforms.
- Launch of a responsive, SEO-optimized eCommerce website that elevates brand perception and conversion.
- Scalable brand system and digital toolkit ready for new collections and marketing growth.