DXL Big + Tall

Senior Graphic Designer

Developed and executed creative solutions across a wide range of in-store and brand marketing initiatives to elevate the customer experience and align with merchandising goals. Collaborated cross-functionally with visual merchandising, marketing, and print production teams to deliver impactful design that supported national campaigns, seasonal rollouts, and localized store needs.

• - Designed compelling in-store signage systems, window posters, promotional banners, and POP displays to drive brand consistency and shopper engagement.
• - Created large-scale environmental graphics and custom wall murals to enhance the visual storytelling across key store locations.
• - Led concept development through production for various collateral, including packaging, fixture wraps, and branded materials, ensuring all assets adhered to brand guidelines.
• - Partnered with vendors to source materials, obtain competitive quotes, and oversee print production, balancing creative vision with cost-efficiency and timelines.
• - Assisted in test store buildouts and prototype displays; worked closely with the visual merchandising team to support layout improvements and customer flow enhancements.
• - Contributed to the development of seasonal marketing kits and toolkits for national rollout, streamlining store-level execution and maintaining a cohesive brand presence.