Client:
Down East Drafts
Project Summary
Down East Drafts brings a unique blend of class, character, and craftsmanship to events across the region. At the center of the brand is “Clyde,” a beautifully restored 1957 Chevy Panel Truck, transformed into a sophisticated mobile bar with a state-of-the-art tap system. The project goal was to develop a cohesive brand identity and event experience that highlights Clyde’s personality while communicating premium, approachable service for weddings, corporate events, festivals, and more.
- Client:Down East Drafts
- Industry:Gourmet Food / Specialty Condiments
- Timeline: 4 Weeks
- Deliverables:Brand Identity, Logo Suite, Style Guide, Responsive Website
- Tools Used:Adobe Illustrator, Photoshop,
The Challenge
Down East Drafts needed a brand system that could capture the nostalgic character of Clyde while also conveying premium beverage service. The brand needed to feel fun and approachable, yet polished enough to appeal to high-end events and corporate clients.
The Approach
The design process combined brand research, concept development, and event integration to create a unified identity.
- Research & Inspiration: Analyzed mobile bar trends, vintage automotive design, and craft beverage branding to find a visual direction that would resonate with audiences.
- Concept Development: Explored multiple logo directions blending vintage charm with modern sophistication, adaptable across truck graphics, signage, event collateral, and digital platforms.
- Typography & Color: Developed a type system and palette balancing warm, inviting tones with bold accents, reflecting Clyde’s personality and the premium nature of the service
- Refinement & Finalization: Iterated on designs to ensure versatility across all brand touchpoints while communicating professionalism and fun.
The Outcome
The finalized brand identity and event integration position Down East Drafts as a standout mobile bar. The logo, color palette, typography, and visual system create a consistent presence across all touchpoints, ensuring that Clyde’s personality and the company’s premium service are instantly recognizable.
- Cohesive visual identity adaptable for truck graphics, events, and digital applications.
- Fun, engaging, yet professional personality that elevates the customer experience.
- Established a repeatable system for future event branding and marketing.